We at Mergen leave no stone unturned in helping organisations reach their goals. With that end in mind, we combine our holistic perspective with functional expertise, touching upon critical processes like project feasibility analysis and financial modeling, to ensure companies reach their true potential.

Project Feasibility Analysis

A comprehensive evaluation of external and internal aspects of businesses is key to understanding their feasibility. We gauge project viability by drawing conclusions about how opportunities and threats might affect firms.

Deal Advisory

Our experts, amply experienced in research, benchmarking and modeling, assist businesses in the critical process of dealmaking - from strategy to deal execution. We use our global mindset to see beyond immediate challenges, helping clients make informed, timely decisions.

Market Landscaping and Benchmarking

We identify potential risks above and beyond financial statements to confirm the veracity of forecasted trends. For benchmarking, we evaluate key metrics of relevant local and global players and best industry practices and compare them with the client's business, thus enabling them to incorporate critical adaptations to compete in the market.

Product Portfolio Optimisation

Getting your portfolio right entails a delicate balance of retaining your customers while maintaining profitability. Our experts use the right tools (market research, forecasting trends, customer personas etc.) and methodologies (GTM strategy, financial model, etc.) to optimise product portfolio while aligning it with long-term company goals.

Unique. Powerful. Creative.
Our Approach
Case Studies
The client, a Jordan based fintech company offering BaaS (Banking as a Service), BaaP (Banking as a Platform), PaaS (Payment as a Service) solutions, was keen on improving its.... view case study
The client, a Gurgaon based group purchasing organization (GPO) in the healthcare sector aimed at raising funds overseas to penetrate deeper into the Indian market and bring scale economics view case study
The client, a Coimbatore based E2W start-up was keen on expanding its product outreach to South East Asia and raise funds for scaling its electric mobility business. view case study
Social Impact
The client, a California based rainforest conservation company, aimed to platformize and operationalize their services and enable researchers drive analytical studies to measure factual... view case study
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Other Services



We understand that even though transformation is the “need of the hour “ for businesses to thrive in a dynamic environment, it can be challenging for organisations to adapt to changes. Therefore, our experts provide comprehensive support to help companies anticipate possible pitfalls, seamlessly implement transformation strategies (digital, operational, etc.) and prepare for future challenges.



We provide extensive support to entrepreneurs to help them realise their vision, from assisting them to convert their idea into viable products to breaking down their vision into actionable milestones. In addition, we utilise effective scaling-up solutions to nurture sustainable business growth. In addition, we utilise effective scaling-up solutions to nurture sustainable business growth.



We create tangible strategies that give wings to your business. Our focus is on helping organisations scale up sustainably.